There’s a finding from CEB’s research, now part of Gartner, that I’ve never quite got over. Looking at what actually drives B2B customer loyalty, they found that 53% of it came down to the sales experience itself — more than brand, product and service delivery put together. It is…
Every organisation we work with in transport, logistics and operations does safety training. Most do a great deal of it. The induction, the annual refresher, the toolbox talk, the e-learning module with the multiple-choice questions at the end. Much less of it is behavioural safety training, and the distinction…
You’ve probably heard that 70% of change programmes fail. It gets quoted in board papers, consultancy pitches and conference keynotes with the confidence of settled science. It turns up on the first slide of a good deal of change management training too. It isn’t. When academics went looking for…
Our guest blogger this month is Rachel Frost, an Occupational and Coaching Psychologist with extensive experience in personality profiling across public and private sector organisations. Rachel works closely with Understood to deliver the Big Five Personality Programme. _______________________________________________________________________________ For decades people have been told to polish their CVs, stack…
Every time a new strategy on preventing men’s violence against women and girls (VAWG) comes out, I ask the same question: What actually changes on the ground? It is encouraging to see growing national focus and calls to treat VAWG as a national emergency. However, strategies alone do not…
We’re delighted to welcome Jon Stokes, one of Understood’s brilliant consultants and training facilitators, as this month’s guest blogger. A former actor and director, Jon combines strong commercial insight with deep psychological curiosity and more than 20 years of leadership and development experience. He brings a fantastic blend of…
Bus travel remains one of the safest and most reliable ways to get around the UK. Every day, millions of people use buses to get to work, school, or the shops. While most journeys pass without incident, violence against women and girls (VAWG) can occur anywhere – whether that’s…
In the age of Teams, Zoom, and a never-ending scroll of social media, it’s easy to believe that we can build every business relationship online. It’s fast, it’s efficient, and in many cases, it works. But communication, real communication, isn’t just about speed or convenience, especially in business. It’s…
Do you want to get better at managing your emotions? You can! Emotional regulation is a skill anyone can develop with practice. Drawing on insights from Leonard Mlodinow’s Emotional: How Feelings Shape Our Thinking, this approach starts with three core actions: accept, reframe, and express. These steps form a…
We’re delighted to have Ben Hancock, Commercial Director of Pulse Studio, back for another guest post. At Understood, we know how Pulse Studio’s expertise in video production can turn corporate training into an engaging experience. In this post, Ben explores different styles of training videos and how to choose…
