Customer

“I define vulnerability as uncertainty, risk and emotional exposure.” – Brené Brown As customers, we often find ourselves in vulnerable situations. To meet our fundamental and complex needs such as food, travel, and electricity, we rely on various products and services. When a customer experience is stressful, it can…

Customer-centricity is more than just a buzzword. Many companies claim to put customers first, insisting that every decision revolves around them. But how many truly live up to that promise? The daily drive to get things done often prioritises sales and product-focused thinking over customer needs, leaving good intentions…